More and more people are using the internet and social tools to decide which dentist to go to. Maintaining an excellent online presence is a real need for any dental clinic that aspires to grow and consolidate its brand according to certain standards of visibility, quality, and influx of new patients.
Still, do not have a website and active and attractive profiles in Social Networks? Below, we show you five reasons why your dental business requires recurring activity on the internet.
- The new patient is digital: Search, compare and choose a dental clinic that generates confidence.
Around 20 million people use Facebook habitually in Spain (more than 75% of Internet users), where we perform around 200,000 monthly searches on Google related to dentistry. The penetration of the online world, in this sense, is growing as the renewal of the population occurs.
One of the great innovation of the Internet hangs over the possibility of comparing multiple options before carrying out an election in any field. With health, for better or for worse, something similar happens: people seek and decide based on proximity, convenience, value for money and perceptions (experiences).
The digital patient is already here, and it’s here to stay. The clinics should be prepared to give you a quick response.
- Your Web and your Social Networks are the only references for those users who still do not know the query — the influence of public opinions.
Your website and your profiles on social networks are the only real image that your clinic has of those who use the internet in the geographical area in question for the choice of dentistry professional. It does not matter what good dentist you are or how modern the facilities are inside: if an internet user does not physically know your query, the only information you will have to decide will be the one provided by your website and your web pages ( if they find you). Hence the importance that these media are cared for and fully active.
Both Google and Facebook (and in some online medical directories) can leave reviews and public assessments about the experience in the consultation. The influence exerted by the opinions of other patients not known by the user is very considerable. At this point, it is decisive for a hesitant user that the reputation of the clinic is high; in the number of 5-star ratings and the wealth of positive comments.
- The referred patient corroborates on the internet the information of the clinic that they have recommended.
Although the “mouth to mouth” is the primary source of first visits for a consolidated dental practice, the number of people looking for the health professional who has recommended him on the Internet is increasing, in order to observe his contact information , the career of the professional, images of their facilities, the techniques or treatments they perform, their profiles on social networks, etc. It is not distrust, but an almost automatic practice that prevails among younger generations, who need to have a quick reference about something that may interest them.
If what the user sees on the internet about the dentist that they have suggested does not like (or does not find any information), most likely look for another alternative that meets their previous expectations.
- Increases visibility, allows segmentation and makes it possible to increase the first visits.
The direct consequence of the visibility in the online channels, maximize if it is full and of quality, is the achievement of patients that contact to make an appointment and that, of another way, never they had called.
To occupy a good position in Google (organic or paid) or to have a large number of people who visualize each day the publications on social networks allow access to new patients. The key, however, lies in combining a series of online marketing actions and maintaining a constant and attractive activity. There is no use of a beautiful website where no one enters, nor a web located in the first position of search engines that offers an old and outdated look.
Everything we do at the Internet level can be enhanced with ads aimed at specific users or searches conducted in our area. An example of them are the ads configured through Google Adwords, which make it easier for us to appear in the top positions of the search engine results when someone searches for terms such as “orthodontics in my city”, or ads on Facebook, through which we can show concrete advertising for different segments of the population (zip code, sex, age, interests …).
- Maintaining contact with the patient when he is not in the clinic is essential to build loyalty and encourage online recommendations.
Most clinics do not maintain any contact with the patient when they are not in the clinic; something that can be detrimental to patient loyalty and satisfaction. There are cases in which the patient, for the geographical area in which he resides, only receives annoying physical “leaflets” from the clinic (I say annoying because it is usual for the consultation and you do not need to see those promotions or feedback messages), something generally counterproductive
Those users who already trust you, especially those between the ages of 18 and 40, like to keep in touch with the places or businesses where they receive the provision of certain services. A dental clinic should not be less. Social Networks, sending periodic Newsletters by email and other digital communications (SMS, apps, etc.) make it possible for your patients to keep abreast of significant developments, as well as what happens inside the consultation. All this encourages your sense of belonging to a community and advances in the positioning of the brand of your dental clinic so that, when they have to go back to the dentist, or someone asks for advice, there is no better option in their mind.